Top 5 Reasons Our Customers are Extraordinary1. They want both healthspan and lifespan
2. They value prevention over treatment
3. They understand the preventive wellness approach to health is cheaper than the alternative (an ounce of prevention is worth a pound of cure)
4. They understand dogs usually do not show signs of illness or discomfort until it’s unbearable so they act preemptively
5. They know nutrients are the backbone of systematic processes, organs and disease prevention
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